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HELPING HPE PARTNERS
SEAL THE DEAL

Winning over FSI decision-makers with powerful brand narratives 

 

The big picture

For years, HPE has helped FSI organisations manage risks in real time. But when it came to helping sales partners close deals, something was missing. HPE turned to Right on the Line to help its partners connect with FSI buyers and drive real results.  

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Challenge icon

The challenge

FSI decision-makers are famously cautious—leaving sales teams to let product specs do the heavy lifting. But features alone weren’t driving conversion.  

HPE needed to equip its FSI partners with tangible tools and mindset shifts to bridge the gap between product features and solving real customer problems. We set out to craft powerful sales content that amplified HPE’s FSI messaging and gave partners the tools to confidently champion the product as their own.  

Our approach

We provided full-funnel support—anchored by a clear positioning framework and content tools to help partners sell with authority.  

We started with awareness-driven content to spark conversations. Then, we followed that with deal-closing assets: a high-impact sales kit and customisable content that position partners to stand out, build trust, and convert with confidence. 

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Partner eBook
Partner eBook
Partner eBook
Sales presentation
Sales presentation
Sales presentation
Sales toolkit
Sales toolkit
Sales toolkit
Landing page
Landing page
Landing page
eBook
eBook
eBook
Messaging doc
Messaging doc
Messaging doc
Toolkit
Toolkit
Toolkit
Email cadence
Email cadence
Email cadence

The results

We empowered HPE partners with a clear structure and compelling storytelling tools to engage FSI prospects and elevate HPE’s credibility—supported by strategic, adaptable content tailored to buyer needs and built to scale. 

Enabling meaningful conversations led to: 

Shortened sales cycles

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Shortened sales cycles

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Shortened sales cycles

Stronger conversions

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Stronger conversions

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Stronger conversions

Accelerated revenue growth

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Accelerated revenue growth

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Accelerated revenue growth

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Get in touch

At Right on the Line, we deliver content strategies that help your solutions shine and drive real revenue growth.  

Ready to drive success with dynamic sales materials? Our expert team is ready to help.